Feb. 27, 2012 (GLOBE NEWSWIRE) -- BiscayneCapital™, one of the leading wealth management firms in Latin America, announces the launch of its 2012 publicity effort called "Valores".
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This campaign will consist of a series of print advertisements whose messaging is intended to reach both the ultra-high net worth families in Latin America and their intermediary advisers, including attorneys and certified public accountants.
"BiscayneCapital"s new Valores campaign validates our commitment to treating our customers like they are family," said Maribel Garcia, vice president of Marketing & Operations at BiscayneCapital. "By doing so, we remain loyal to our company"s core values by providing exceptional customer service through the comfort of one, highly experienced financial advisor." Garcia added.
This yearlong branding campaign includes a mix of advertising in select print publications that place an emphasis on luxury, lifestyle, travel & automotive such as: Pluna, American Airlines "Nexos", Forbes Argentina, and Audi magazines, to name a few.
BiscayneCapital will also be raising its brand awareness through sports sponsorships for five star events like the Nokia Summer Cup in Punta del Este, Uruguay and the ProAm Charity Tennis Tournament in Key Biscayne, FL.
BiscayneCapital™ is one of the preeminent providers of wealth management services to high-net-worth individuals and families in Latin America.
Founded in 2005, BiscayneCapital has distinguished itself as an industry leader in Latin America by offering objective, personally tailored investment strategies that meet the specific goals and objectives of its clientele.
Through its customer-centric approach to relationship building, BiscayneCapital"s highly experienced professionals are able to offer a global array of product offerings through an open architecture platform that uses state-of-the art technology.
The firm"s clients also benefit from a number of valuable alliances with top U.S. investment banks and Swiss and German financial institutions.
BiscayneCapital"s global headquarters are in Miami, Florida, and has a central operations center in the country of Uruguay along with satellite offices all throughout Latin America.